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Marketing mix modeling
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1	Cutting Edge: Our weekly analysis of marketing news 16 December 2015 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections Add to Reading List Source URL: www.cim.co.uk Language: English - Date: 2015-12-17 06:06:56 Marketing Gamification Gaming Customer relationship management Marketing research Youth marketing Marketing analytics Market segmentation Market research Target audience Marketing mix modeling Jan-Benedict Steenkamp
2	A Mathematical Modeling Approach to Product Line Decisions Glen L. Urban Journal of Marketing Research, Vol. 6, No. 1. (Feb., 1969), ppStable URL: http://links.jstor.org/sici?sici=%%296%3A1%3C40 Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 16:39:01 Marketing Elasticity Pricing strategies Pricing Product lining Product marketing Brand Product differentiation Market analysis Test market Outline of marketing Marketing mix modeling
3	Speaker Profile Highlights: • Marketing ROI thought leader • International speaker, author, and consultant • Expert resource to Forrester, the CMO Council, Advertising Research Foundation, and the Council of Market Add to Reading List Source URL: www.lenskold.com Language: English - Date: 2014-04-18 17:03:28 Marketing Strategic management Economy Business Professional studies Marketing performance measurement and management Marketing effectiveness Return on marketing investment Marketing mix modeling Business marketing Marketing management Marketing operations
4	Create a Book Marketing Plan That Sells Books by Dana Lynn Smith www.TheSavvyBookMarketer.com Add to Reading List Source URL: nonfictionwritersconference.com Language: English - Date: 2013-05-08 10:29:26 Management Marketing plan Sales Target audience Advertising E-book Marketing mix modeling Business Marketing Marketing analytics
5	Transaction Focus White paper …Sales and Marketing in a downturn Add to Reading List Source URL: www.transactionfocus.com Language: English - Date: 2012-12-08 10:35:23 Sales Marketing operations Integrated marketing communications Marketing mix modeling Marketing Business Entrepreneurship
6	THE EXPERIENCE ECONOMY Event_ROI_Fall05 Add to Reading List Source URL: www.strategichorizons.com Language: English - Date: 2007-07-08 22:32:55 The Experience Economy Advertising Marketing mix modeling Marketing effectiveness Marketing Strategic management Business
7	Create a Book Marketing Plan That Sells Books by Dana Lynn Smith www.TheSavvyBookMarketer.com Add to Reading List Source URL: nonfictionwritersconference.com Language: English - Date: 2012-12-13 14:17:38 Marketing plan Social marketing Target audience Sales Advertising E-book Marketing mix modeling Business Marketing Management
8	Representing PR in the Marketing Mix A Study on Public Relations Variables in Marketing Mix Modeling by Brian G. Smith Add to Reading List Source URL: www.instituteforpr.org - Date: 2014-06-26 17:43:26
9	A FIELD GUIDE FOR THE NEW MARKETER How to drive the only marketing metric that matters. Add to Reading List Source URL: www.strategy-business.com Language: English - Date: 2006-05-22 12:43:12 Management Marketing effectiveness Chief marketing officer Sales Marketing operations Marketing mix modeling Business Marketing Strategic management
10	THE CMO SOLUTION GUIDE TO The Future of TV OR and Digital Video Add to Reading List Source URL: thecmoclub.com Language: English - Date: 2015-02-19 13:29:26 Marketing analytics Strategic management Communication design Graphic design Customer engagement Marketing mix modeling Marketing Business Advertising

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