The Ultimate SaaS LTV Cheat Sheet What is LTV? Customer Lifetime Value (LTV) is equal to the average revenue that a customer generates before they churn (cancel), offset by gross margin.

Source URL: chartmogul.com

Five Questions: Ernan Roman On Opt-In Marketing According to Ernan Roman, president of his own direct-marketing firm, marketing today is defined by opt-out legislation. The message is, we marke ters are b ereft of innova

Source URL: erdm.com

• Marketing
• Customer lifetime value
• Direct marketing
• Permission marketing
• Product marketing
• Engagement marketing
• Internet marketing

The Convergence of Technology and Data in the

Source URL: www.imprezzio.com

• Economy
• Marketing
• Business intelligence
• Business
• Consumer behaviour
• Personal selling
• Analytics
• Mathematical finance
• Customer lifetime value
• Market segmentation
• Big data
• Lead management

                      Relationship Marketing R O B E R T W. PA L M AT I E R MARKETING SCIENCE INSTITUTE

Source URL: foster.uw.edu

• Marketing
• Economy
• Consumer behaviour
• Relationship marketing
• Customer relationship management
• Customer lifetime value
• Loyalty business model
• Business marketing
• Value proposition
• Brand loyalty
• ECRM

W H I T E PA P E R Augmenting Customer Lifecycle Management Through Analytics Practice Head:

Source URL: www.aspiresys.com

• Economy
• Business
• Marketing
• Business intelligence
• Customer experience management
• Consumer behaviour
• Predictive analytics
• Customer lifetime value
• Customer lifecycle management
• Customer retention
• Customer insight
• Customer experience

New captive finance – Optimizing customer lifetime value

Source URL: www.true-sale-international.de

• Finance
• Electric vehicles
• American brands

Predictive Analytics for Sales and Marketing Seeing Around Corners January 2012 Trip Kucera, David White

Source URL: spotfire.tibco.com

• Marketing
• Business intelligence
• Analytics
• Marketing performance measurement and management
• Predictive analytics
• Marketing automation
• Customer relationship management
• Predictive modelling
• Customer insight
• Customer lifetime value
• Marketing operations
• Customer analytics

Evaluating rewards in loyalty programmes – A novel approach to increase user retention Abstract: We study a novel loyalty program of a brick and mortar fast moving consumer goods retailer. Unlike most other loyalty pro

Source URL: cocoa.ethz.ch

• Marketing
• Consumer behaviour
• Customer experience management
• Business models
• Relationship marketing
• Customer retention
• Loyalty program
• Loyalty business model
• Reward website
• Customer lifetime value
• Customer relationship management
• Advertising

Benchmark Report Customer Marketing: Sponsored By:

Source URL: blog.demandmetric.com

• Business
• Customer experience management
• Marketing
• Consumer behaviour
• Customer satisfaction
• Marketing performance measurement and management
• Customer experience
• Customer Success
• Upselling
• Sales
• Marketing operations
• Customer lifetime value

SMARTER TARGETING WITH SCHWAN’S HOME SERVICE Knowing how and when to remove current customers from your new customer acquisition campaigns can help you prevent customers from seeing irrelevant ads and improve your retu

Source URL: lp.liveramp.com

• Marketing
• Business
• Customer experience management
• Consumer behaviour
• Data collection
• Data onboarding
• Customer lifetime value
• Direct marketing
• Customer experience
• Customer value maximization
• Database marketing