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Viewable Impression
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1	MRC Mobile Viewable Ad Impression Measurement Guidelines Final Version – June 28, 2016 Introduction The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is intended to provide guidanc Add to Reading List Source URL: measurementnow.net Language: English - Date: 2016-06-27 16:06:27 Marketing Internet marketing World Wide Web Internet advertising Advertising Viewable Impression Interactive Advertising Bureau Impression Online advertising Mobile marketing Mobile Web Device-independent pixel
2	PUTTING SCIENCE BEHIND THE STANDARDS © 2015 IPG Media Lab. Proprietary & Confidential Add to Reading List Source URL: www.ipglab.com Language: English - Date: 2016-02-08 12:59:13 Marketing World Wide Web Internet marketing Internet advertising Integral Ad Science Online advertising Web banner Display advertising Advertising Universal McCann Viewable Impression
3	The IAB Video Rising Stars P O W E R E D B Y The Interactive Advertising Bureau (IAB) has been working with industry experts to bring greater creativity and large format ad standards to Add to Reading List Source URL: www.jivox.com Language: English - Date: 2015-10-09 13:32:40 Internet marketing World Wide Web Marketing Interactive Advertising Bureau Impression Viewable Impression Web banner
4	Video Viewability Q&A 1. What are the JICWEBS video viewability requirements? Similar to the desktop display/banner viewability requirements, at a high level the JICWEBS video principles focus on 4 key areas: 1. Add to Reading List Source URL: www.abc.org.uk Language: English - Date: 2016-06-16 06:09:00 Internet marketing Viewable Impression
5	meetrics_logo-claim_white Add to Reading List Source URL: www.meetrics.com Language: English - Date: 2016-02-11 05:56:27 Internet marketing Viewable Impression Impression Online advertising Dashboard Benchmark
6	Future Trends Working Group Future Trends Volume 11: Future Threats Add to Reading List Source URL: www.iabuk.net Language: English - Date: 2015-05-26 04:37:48 Internet marketing Internet advertising Internet bot Click fraud Online advertising Impression Advertising Targeted advertising Ad blocking Interactive Advertising Bureau Viewable Impression
7	logo_lockup_think_with_google_color Add to Reading List Source URL: think.storage.googleapis.com Language: English - Date: 2016-06-24 13:01:56 Internet advertising Internet marketing Marketing Click-through rate Consumer behaviour Rates Online advertising YouTube Advertising Viewable Impression Online video analytics
8	ebay_logo_for_production_01 Add to Reading List Source URL: pics.ebaystatic.com Language: English - Date: 2015-09-15 19:03:17 Marketing Internet marketing Compensation methods Internet advertising Rates Pricing AdWords Online advertising Pay per click Advertising Click-through rate Viewable Impression
9	Microsoft WordMobile Viewable Ad Impression Guidelines Public Comment Draft version.docx Add to Reading List Source URL: www.mediaratingcouncil.org Language: English - Date: 2016-06-16 19:43:44
10	ebay_logo_for_production_01 Add to Reading List Source URL: cc.ebay.com Language: English - Date: 2016-02-26 11:31:13 Marketing Internet marketing Internet advertising Display advertising Online advertising Mobile advertising Advertising Viewable Impression TubeMogul