Vargo - PDFSEARCH.IO - Document Search Engine

Vargo
Results: 57

#	Item
11	Journal of Macromarketing http://jmk.sagepub.com/ From Micro to Macro: Stakeholders and Institutions Stephen L. Vargo Journal of Macromarketing[removed]: 125 originally published online 9 March 2011 Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Business Co-creation Strategic management Economics Market Mathematical logic Knowledge Stephen Vargo Service dominant logic Marketing Macromarketing
12	European Journal of Marketing Emerald Article: Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market Stephen L. Vargo Article information: Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Marketing Co-creation Interdisciplinary fields Macromarketing Market Mathematical logic Resource-based view Logic programming Logic Business Management Service dominant logic
13	Toward a transcending conceptualization of relationship: a service-dominant logic perspective Stephen L. Vargo Shidler College of Business, University of Hawaii at Manoa, Honolulu, Hawaii, USA Abstract Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2010-01-21 17:10:55 Co-creation Relationship marketing Business marketing Internet marketing Market Sales Customer lifetime value Services marketing Service Marketing Business Service dominant logic
14	Advancing Service Science with ServiceDominant Logic Clarifications and Conceptual Development Stephen L. Vargo Shidler College of Business University of Hawaii, Honolulu, USA Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-16 14:46:51 Interdisciplinary fields Service dominant logic Goods Co-creation Service system Service science management and engineering Value network Logic Service Marketing Business Management
15	The Service-Dominant Mindset1 Robert F. Lusch University of Arizona [removed] Stephen L. Vargo Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2009-03-31 10:34:02 Service dominant logic Service system Service science management and engineering Value network Service Market Value proposition Business marketing Selling Business Marketing Management
16	Invited Commentaries on “Evolving to a New Dominant Logic for Marketing” In the preceding article, Vargo and Lusch (V&L; 2004) observe that an evolution is underway toward a new dominant logic for marketing. The new Add to Reading List Source URL: sdlogic.net Language: English - Date: 2006-11-20 19:34:00 ECRM Business marketing Market segmentation Service Customer engagement Customer lifetime value Strategic management Service dominant logic Co-creation Marketing Business Relationship marketing
17	Volume 6(3): 281–288 Copyright © 2006 SAGE www.sagepublications.com DOI: [removed][removed] articles Add to Reading List Source URL: sdlogic.net Language: English - Date: 2007-07-18 19:04:12 Science Robert Lusch Logic Mathematical logic Macromarketing Knowledge Academia Stephen Vargo Viable systems approach Service dominant logic Co-creation Interdisciplinary fields
18	This article appeared in a journal published by Elsevier. The attached copy is furnished to the author for internal non-commercial research and education use, including for instruction at the authors institution and shar Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-16 14:46:35 Co-creation Macromarketing Service system Market Relationship marketing Value chain management capability Stephen Vargo Marketing Service dominant logic Business
19	The current issue and full text archive of this journal is available at www.emeraldinsight.com/1756-669X.htm IJQSS 2,1 Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2010-12-07 13:42:08 Interdisciplinary fields Service dominant logic Co-creation Service system Service science management and engineering Robert Lusch Stephen Vargo Relationship marketing Service quality Marketing Business Management
20	Marketing Theory http://mtq.sagepub.com/ The forum on markets and marketing (FMM) : Advancing service-dominant logic Robert Frank Lusch and Stephen Louis Vargo Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:54 Service dominant logic Co-creation Entrepreneurship Service system Macromarketing Market Supply chain management Effectuation Supply chain Business Management Marketing

UPDATE