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21	Microsoft Word - InMobi Advertiser Terms (Highlighted Changes to IAB Terms).docx Add to Reading List Source URL: www.inmobi.com Language: English - Date: 2016-06-28 05:07:59 Internet advertising Internet marketing Advertising Compensation methods Pricing Online advertising Targeted advertising Ad serving Pay per click Io Advertising network Government procurement in the United States
22	A Digital Marketing Crash Course for Selecting SEM eic ® Add to Reading List Source URL: www.eic.net Language: English - Date: 2016-07-13 18:57:21 Internet marketing Search engine marketing Pay per click Search engine optimization Ad text optimization Draft:Search Internet Optimization
23	01_DoubleClick_IconSet_All_ff Add to Reading List Source URL: 2014.imaginativedesign.co Language: English - Date: 2015-02-10 16:33:55 Internet advertising DoubleClick Ad serving Online advertising Advertising network Google Pay per click DoubleClick for Publishers
24	Remarkably targeted marketing. Beyond the “Click”: The B2B Marketer’s Guide to Display Advertising The challenge Add to Reading List Source URL: media.bizo.com Language: English - Date: 2012-08-27 17:46:01 Marketing Internet marketing Targeted advertising Business marketing Online advertising Click-through rate Advertising Pay per click Lead generation Digital marketing
25	Google Adwords Fundamental Exam Questions & Answers Use for revision and practice in preparation for Adwords Fundamental Exam Exam taken - March 2016 Add to Reading List Source URL: www.seoatbest.com Language: English - Date: 2016-07-12 16:59:07 Internet marketing Internet advertising Compensation methods Pay per click search engines Rates AdWords Quality Score Online advertising Targeted advertising Cost per mille Click-through rate Google
26	InsideSales.com Research and Analytics Division lead management survey - octpresented by david elkington—ceo of insidesales.com and james oldroyd, phd—skku at the marketing sherpa’s business-to-business Add to Reading List Source URL: www.leadresponsemanagement.org Language: English - Date: 2011-10-25 18:10:56 Marketing Internet marketing Sales Personal selling Compensation methods Lead generation Lead management Demand generation Pay per click Online advertising
27	Case Study January, 2011 THE AFFILIATE BRAND ABUSE EXPLOSION IN THE SEM CHANNEL A Case Study of Abuse: What are the consequences? How do you detect it? How do you perform a ‘lockdown’ on your brand? Overview Add to Reading List Source URL: mwebbcom.com Language: English - Date: 2012-01-17 18:34:51 Internet marketing Affiliate marketing Marketing Pricing Compensation methods Online advertising Pay per click Performance-based advertising Targeted advertising Affiliate network Advertising Brand equity
28	ROI Worksheet Return on Investment (ROI) Worksheet Month: ____________ Year: 20__ Add to Reading List Source URL: www.shorthillsdesign.com Language: English - Date: 2016-03-24 13:13:16 Pay per click search engines AdWords
29	Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan, Jun Wang {S.Yuan, A.ZainalAbidin, M.Sloan, J.Wang}@cs.ucl.ac.uk arXiv:1206 Add to Reading List Source URL: arxiv.org Language: English - Date: 2014-01-05 11:24:08 Internet marketing Internet advertising Online advertising Search advertising AdWords Pay per click Targeted advertising Supply-side platform Advertising network AdSense Display advertising Advertising
30	David A. Wank, DMD \| 973-‐715-‐9947 Google AdWords and Pay-Per-Click (PPC) Marketing Concepts for the Dental Office: What you need to know now! Add to Reading List Source URL: www.shorthillsdesign.com Language: English - Date: 2015-09-28 20:50:22 Internet marketing Compensation methods Pricing Pay per click search engines Pay per click AdWords Alphabet Inc. Google Search engine optimization Ad text optimization Draft:Search Internet Optimization