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Brand equity
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1	DATASHEET MarkMonitor Brand Protection Protect the Brand Equity and Customer Loyalty You’ve Built Add to Reading List Source URL: www.markmonitor.com Language: English - Date: 2017-06-13 17:11:32
2	Table of Contents Effect of Co-Branding on Brand Equity Usman Ali Warraich, Muhammad Awais, Ahmed Amin, and Rakesh Parkash 1 Add to Reading List Source URL: www.icemm.org - Date: 2016-05-05 15:21:12
3	Custom Research_1pg_AR_MAR78RA1.indd Add to Reading List Source URL: www.construction.com Language: English - Date: 2015-10-27 00:00:00 Business Economy Marketing Product management Brand management Market segmentation S&P Global Market research Go to market Brand equity Target market Advertising campaign
4	Cutting Edge: Our weekly analysis of marketing news 27 January 2016 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections Add to Reading List Source URL: www.cim.co.uk Language: English - Date: 2016-01-27 08:03:32 Marketing Professional studies Business Social media marketing Engagement marketing Online advertising Direct marketing Return on marketing investment Brand equity Advertising Targeted advertising Database marketing
5	Sten_9780307720351_3p_all_r1.indd Add to Reading List Source URL: www.jimstengel.com Language: English - Date: 2013-11-15 15:14:01 Brand management Business Marketing Professional studies Brand equity Jim Stengel Brand Jif FO Ideal Millward Brown Business model
6	The Lancer Group places Tony Zolla as Chief Products Officer at Cars.com, leading digital platform that links car shoppers and owners CHICAGO, IL – Cars.com announced today that Tony Zolla has been named chief product Add to Reading List Source URL: thelancergroup.com Language: English - Date: 2016-08-15 19:45:58 Economy Finance Money Brand management Cars.com Gannett Company E-commerce Brand Private equity Marketing Online shopping
7	Customer Value related Short Guide from the book Customer Value Investment: Formula for Sustained Business Success by Gautam Mahajan () Attribute Trees Add to Reading List Source URL: totalcvm.com Language: English - Date: 2014-06-26 02:44:27 Marketing Professional studies Business Customer experience management Consumer behaviour Brand management Management Customer experience Loyalty business model Customer relationship management Touchpoint Customer equity
8	Product Overview – s ig n u m Impact How to Measure Effectiveness of Sponsorships Sponsorships can help brands drive awareness, sales, and loyalty. But do these hundreds of millions of dollars lead to lead to a return Add to Reading List Source URL: quantifind.com Language: English - Date: 2016-06-07 14:57:14 Marketing Economy Brand management Business Communication design Customer experience management Touchpoint Brand equity Target audience Brand Sponsor Quantifind
9	ATTRACT, RECRUIT AND SELECT Fact Sheet – Building a good employer brand The following table contains some tips on building a good employer brand. Objective Add to Reading List Source URL: www.business.tas.gov.au Language: English - Date: 2015-08-04 00:46:15 Brand management Marketing Brand awareness Brand Brand equity Touchpoint
10	Cutting Edge: Our weekly analysis of marketing news 8 June 2016 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections Add to Reading List Source URL: www.cim.co.uk Language: English - Date: 2016-06-08 05:12:14 Marketing Brand management Communication design Business Brand equity Engagement marketing Direct marketing Advertising Brand Rebranding Digital marketing Marketing operations