digital applications / digital-based interactive technologies / social media / online social network Web site / online communities / online brand community / social networking / online social networks / user Web / digital technologies / online consumer brand communities / social network Web-site / digital interactive technologies / on-line perception / digital interactive technology / /
Organization
Faculty of Economics / Department of Business Management / /
Person
Van Dorn / Giancarlo Agrillo / Federico II / Pierpaolo Testa / / /
Position
driver of business performance / co-producer / Chief Marketing Officer / researcher / active actor / consum-actor / Professor of Marketing and Strategic Management / /
Technology
digital interactive technology / digital interactive technologies / digital-based interactive technologies / virtual community / /
Luigi Cantone Full Professor of Marketing and Strategic Management, Department of Business Management, Faculty of Economics, University of Naples Federico II (e.mail: