xii Preface These patterns are valuable knowledge. It’s often thought that great marketing strategy is obvious—with hindsight everyone can see what you

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• Marketing
• Economy
• Microeconomics
• Brand management
• Product management
• Double jeopardy
• Brand loyalty
• Brand
• Consumer behaviour
• Marketing strategy
• Positioning

Case Study MAJOR RETAIL BANK FOLLOWED AN EFFECTIVE CROSS-CHANNEL STRATEGY TO YIELD ITS HIGHEST MARKETING ROI Brief Introduction

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Award-Winning Investment Casting is Evidence of Nontraditonal Marketing Niche for Aristo Cast, Inc. One strategy for building business in tough economic times is to find a market niche and serve it well. An award-winning

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MARKETING AND COMMUNICATIONS FOR ARTISTS BOOST YOUR SOCIAL MEDIA PRESENCE SAMPLE SOCIAL MEDIA STRATEGIES Two key factors in any social media strategy are the frequency of posting and the

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Feasibility and Marketing Strategy Is Your Business Idea Feasible? Answer the following questions regarding your idea. Give complete, well thought out answers to these questions. If you are unsure about, or answer no to

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Emerson Confidential Win-Win: Help sales folk meet their targets AND Implement your corporate social marketing strategy

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Marketing Strategy Planspiel     

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Creating a Marketing Strategy

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GUIDE Social Media Marketing Strategy Eight easy steps to develop your social media presence

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MOVIO PROMOTES MATTHEW LIEBMANN TO GLOBAL PRESIDENT, MOVIO CINEMA Exhibition Executive’s Broad Experience in Cinema Marketing Set to Guide Global Strategy for Film Industry’s Data Analytics Leader Auckland, NZ and Lo

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