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Sales / Pricing / L.E.K. Consulting / Marketing research / Advertising / Marketing mix modeling / Business / Marketing / Trade promotion


Executive insights Volume XIII, Issue 5 Four Steps to Optimizing Trade Promotion Effectiveness Trade promotion programs are pivotal to driving sales, build-
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Document Date: 2013-07-24 17:04:22

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Company

Optimizing Trade Promotion Effectiveness Trade / C L.E.K. Consulting / L.E.K. Consulting / State Street / /

Continent

Europe / Americas / /

Currency

USD / /

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IndustryTerm

retail channel / retail channel partners / retail partners / favorite retailer / food / /

Person

Alex Evans / Insights Vol / Julie Wherry / /

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Position

Manager / Vice President / Executive / player / Competitive Dynamics player / lek.com Executive / /

Product

16th Floor Boston / /

Region

Asia-Pacific / /

URL

lek.com / /

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