Erik du Plessis

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1	Like-minded: Does likeability determine effectiveness? In the world of technical and scientific marketing, how important is likeability? Does your marketing Add to Reading List Source URL: www.5metacom.com Language: English - Date: 2014-01-08 14:56:00 Millward Brown Business Design Advertising Marketing Erik du Plessis
2	Millward Brown: Point of View Emotion in Advertising: Pervasive, Yet Misunderstood Advertisers talk a lot about the importance of generating an emotional response from people. However, they rarely stop to specify exactl Add to Reading List Source URL: www.wpp.com Language: English - Date: 2012-11-09 09:47:01 Design Marketing Mind Erik du Plessis Year of birth missing Affect Millward Brown Emotion Brand Communication design Graphic design Advertising