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Direct-to-consumer advertising
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1	Cutting Edge: Our weekly analysis of marketing news 15 June 2016 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections Add to Reading List Source URL: www.cim.co.uk Language: English - Date: 2016-06-14 11:53:39 Marketing Communication design Marketing performance measurement Online advertising Direct marketing Mobile advertising Targeted advertising AdWords Advertising Engagement marketing Consumer behaviour Social media marketing
2	United States Government Accountability Office GAO Testimony Before the Subcommittee on Oversight Add to Reading List Source URL: www.gao.gov Language: English - Date: 2008-05-08 13:43:30 Health Pharmaceutical sciences Pharmaceutical industry Food and Drug Administration Advertising Direct-to-consumer advertising Unnecessary health care Prescription Drug User Fee Act Criticism of the Food and Drug Administration
3	March 2016 Vol. 15, No. 2 • Pharma Marketing Network® www.pharmamarketingnews.com Add to Reading List Source URL: www.pharma-mkting.com Language: English - Date: 2016-03-14 06:51:32 Marketing Business Economy Advertising Direct-to-consumer advertising Pharmaceutical industry Unnecessary health care Mascot Super Bowl commercials Television advertisement
4	Letter to FTC re Jeunesse Add to Reading List Source URL: www.truthinadvertising.org Language: English - Date: 2015-10-19 15:30:25 Economy Marketing Business Deception Direct marketing Direct selling Multi-level marketing Federal Trade Commission Truth in Advertising False advertising Consumer protection
5	Microsoft Word - maporreport_final2.doc Add to Reading List Source URL: www.grady.uga.edu Language: English - Date: 2009-11-09 11:29:20 Marketing Advertising Drugs Clinical pharmacology Pharmaceuticals policy Direct-to-consumer advertising Television advertisement Depository Trust & Clearing Corporation Pharmaceutical marketing Medical prescription Over-the-counter drug Prescription drug
6	Microsoft Word - DTCApharmspolicyFINAL01.doc Add to Reading List Source URL: www.pha.org.nz Language: English - Date: 2007-03-12 21:15:26 Pharmaceuticals policy Direct-to-consumer advertising Medsafe Pharmaceutical industry in China Prescription drug Pharmac Advertising
7	Running head: PHARMACEUTICAL ADVERTISING Of Plight and Providence: Big Pharma and The Effects of Pharmaceutical Advertising on U.S. patients with RLS, Insomnia, GERD, and GAD Farley Hamada Advisor: Dr. Keith Murphy Add to Reading List Source URL: www.anthropology.uci.edu Language: English - Date: 2015-04-02 14:11:11 Business Health Economy Pharmaceutical industry Unnecessary health care Marketing Advertising Direct-to-consumer advertising Pharmaceutical marketing Restless legs syndrome Disease mongering Television advertisement
8	Jan 2003 Vol. 2, No. 1 www.pharmamarketingnetwork.com • Add to Reading List Source URL: www.pharma-mkting.com Language: English - Date: 2006-12-15 16:59:06 Pharmaceutical industry Pharmacy Advertising Marketing Pharmaceutical marketing Direct-to-consumer advertising
9	Microsoft Word - Friede and Conko -- Internet Drug Advertising OnPoint - FINAL.doc Add to Reading List Source URL: cei.org Language: English - Date: 2014-06-09 22:23:03 Food and Drug Administration Advertising Direct-to-consumer advertising Pharmaceutical industry Pharmaceutical marketing Pharmaceutical sciences Pharmacology Clinical research
10	The 100th Anniversary of the FDA: The Sleeping Watchdog Whose Master is Increasingly the Regulated Industries Sidney M. Wolfe, MD, Director Public Citizen’s Health Research Group Publicly, the FDA is bragging, with go Add to Reading List Source URL: cspinet.org Language: English - Date: 2006-06-27 08:54:39 Smoking Addiction Nicotinic agonists Pharmaceuticals policy Prescription Drug User Fee Act Nicotine Electronic cigarette Dietary supplement Direct-to-consumer advertising Food and Drug Administration Tobacco Smoking cessation

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