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#	Item
1	Effects of Construal Level on the PriceQuality Relationship DENGFENG YAN JAIDEEP SENGUPTA Drawing on construal level theory, this research proposes that consumers’ reliance on price (vs. feature-specific product attrib Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-08-18 06:46:27 Construal level theory Behavioural sciences Framing Scale Sociology Social psychology Construals Science
2	Journal of Consumer Research, Inc. The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity Author(s): Dengfeng Yan and Jaideep Sengupta Reviewed Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2013-02-01 23:44:42 Risk management Self Social psychology Actuarial science Risk Self-enhancement Risk assessment Construals Flu pandemic Statistics Probability Ethics
3	DENGFENG YAN and A.V. MUTHUKRISHNAN* The present research examines how the inclusion of consolation or token prizes influences consumers’ valuation of a promotional lottery. Results from four experiments show that cons Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2014-05-08 23:31:18 Behavioral finance Lottery Consolation Prizes Business Sweepstakes Prospect theory Stochastic dominance Probability Randomness Marketing Decision theory Probability and statistics
4	Effects of Construal Level on the PriceQuality Relationship DENGFENG YAN JAIDEEP SENGUPTA Drawing on construal level theory, this research proposes that consumers’ reliance on price (vs. feature-specific product attrib Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-08-18 06:46:27 Construal level theory Behavioural sciences Framing Scale Sociology Social psychology Construals Science
5	Journal of Consumer Research, Inc. The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity Author(s): Dengfeng Yan and Jaideep Sengupta Reviewed Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2013-02-01 23:44:42 Risk management Self Social psychology Actuarial science Risk Self-enhancement Risk assessment Construals Flu pandemic Statistics Probability Ethics
6	DENGFENG YAN and A.V. MUTHUKRISHNAN* The present research examines how the inclusion of consolation or token prizes influences consumers’ valuation of a promotional lottery. Results from four experiments show that cons Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2014-05-08 23:31:18 Behavioral finance Lottery Consolation Prizes Business Sweepstakes Prospect theory Stochastic dominance Probability Randomness Marketing Decision theory Probability and statistics
7	90 ICOMOS–IAU Thematic Study on Astronomical Heritage Archaeological/historical/heritage research: The Taosi site was first discovered in the 1950s. During the late 1970s and early 1980s, archaeologists excavated nine Add to Reading List Source URL: www2.astronomicalheritage.org Language: English - Date: 2011-11-29 08:17:50 Asia Guo Shoujing Henan Chinese astronomy Tang Dynasty Shaolin Monastery Gnomon Ming Dynasty Yangcheng Chinese culture Dengfeng Measurement
8	86 ICOMOS–IAU Thematic Study on Astronomical Heritage Select bibliography Add to Reading List Source URL: www2.astronomicalheritage.org Language: English - Date: 2011-11-29 08:20:22 Observatory Dengfeng Xia Dynasty Astronomy Archaeology Shanxi Taosi Archaeoastronomy