WE’RE THE DIE-HARD CINE-FANS Introducingyear old male cinemagoers Die-Hard Cine-Fans know what they want, when they want it, and where to find it. This applies to all their media consumption – but not all medi

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WE’RE THE LONDONERS Introducing London cinemagoers Living in one of the world’s busiest metropolises, Londoners are exposed to thousands of messages every single day. They’re often busy professionals who have worke

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WE’RE THE BIG SCREEN BLOKEBUSTERS Introducingyear old male cinemagoers The suit-and-tie, working-week get-up is just a costume for the Big Screen Blokebusters. Underneath, they’re still the same 18-year-old ki

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WE’RE THE YOUNG WORKERS Introducingyear old London cinemagoers Young workers are exposed to thousands of messages every day. Most they don’t notice and the majority they ignore. But cinema offers something dif

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Microsoft PowerPoint - Emerging Markets DCM - trends in 2015_vf.pptx

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• Financial services
• CAC 40
• Cooperative banking
• Crdit Agricole
• Economy

WE’RE THE ADVENTURISTS Introducingyear old cinemagoers They are embarking on an adventure. It might only seem like yesterday that they were playing football with their mates and ‘forgetting’ their homework,

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• Films
• Star Trek Beyond
• Movie theater

DCM Departement für Kommunikationswissenschaft und Medienforschung Prof. Dr. Diana Ingenhoff Boulevard de Pérolles 90 CH-1700 Fribourg Im Departement Kommunikationswissenschaft und Medienforschung DCM

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WE’RE THE WEEKENDERS Introducing upmarket family cinemagoers A visit to the cinema is a treat. This was the same for parents when they were children themselves. In spite of a myriad distractions of modern family life c

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• Movie theater
• Lobby

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WE’RE THE CINEMAGOERS Introducing 77% of the UK population Cinemagoers are active, out and about, spending time with friends and family, hungry for new ideas and shared experiences. Old or young, they set aside time to

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• Brand management
• Customer experience management
• Touchpoint
• Movie theater
• English-language films