Data-driven Multi-touch Attribution Models Xuhui Shao ∗ Lexin Li

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Date: 2013-12-09 16:56:28 Machine learning Statistical models Econometrics Cross-validation Logistic regression Marketing mix modeling Pattern recognition ADAPA Predictive modelling Statistics Business intelligence Regression analysis		Data-driven Multi-touch Attribution Models Xuhui Shao ∗ Lexin Li Add to Reading List Source URL: www.turn.com Download Document from Source Website File Size: 523,24 KB Share Document on Facebook

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