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Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research Gurumurthy Kalyanaram; William T. Robinson; Glen L. Urban Marketing Science, Vol. 14, No. 3, Part 2 of
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Document Date: 2007-10-21 15:27:50
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Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research Gurumurthy Kalyanaram; William T. Robinson; Glen L. Urban Marketing Science, Vol. 14, No. 3, Part 2 of