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MEASURING THE EFFECTS OF GENERIC PRICE AND NON-PRICE PROMOTIONAL ACTIVITIES: THE CASE OF WASHINGTON APPLES Hilde van Voorthuizen, Tom Schotzko, and Ron Mittelhammer* ABSTRACT This paper develops a monthly domestic demand
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Document Date: 2013-05-01 01:02:29
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MEASURING THE EFFECTS OF GENERIC PRICE AND NON-PRICE PROMOTIONAL ACTIVITIES: THE CASE OF WASHINGTON APPLES Hilde van Voorthuizen, Tom Schotzko, and Ron Mittelhammer* ABSTRACT This paper develops a monthly domestic demand