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Campaign Strategy Newsletter No 40, 16 April 2008: The Chinese Year of the Tracksuit: Creating Visual Language Any campaign needs to be communicated in two basic ways: in words and in images. The words need to be in the
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Document Date: 2008-04-16 03:40:28


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City

Beijing / London / Paris / /

Company

Common Ground / /

Country

Australia / United Kingdom / China / Tibet / /

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Facility

HOW TO WIN CAMPAIGNS pub April / /

IndustryTerm

communications cock-up / campaign / excellent / media space / self-inflicted communications wounds / finance / communications problems / /

Organization

Visual Language Protection Unit / People's Armed Police / Chinese Government / /

Person

Patrick French / John Smith / Pat Dade / /

Position

author / flame guard / designer / athlete / MP / Torch-carrying athlete / /

PublishedMedium

Daily Mail / /

SportsEvent

Olympic Games / the heritage / the Olympics / /

URL

http /

SocialTag