the New York Times / Associated Press / Russell / Twitter / Google / YouTube / Facebook / 343 New York Times / United Airlines / Reuters / /
Country
Germany / /
Currency
USD / / /
EntertainmentAwardEvent
Tony Award / /
Facility
World Trade Center / University of Pennsylvania / bar Bulleted / /
IndustryTerm
online ad campaigns / viral online content / online content / web link / energy / Web Appendix / social media / automated coding systems / web crawler / /
MarketIndex
SMOG Complexity / /
Organization
Wharton School / University of Pennsylvania / /
Person
Heidi Liu / Max Bazerman / Henning Krohnstad / Dacher Keltner / Jonah Berger / Jimmy Dean / Kim Peters / Roger Booth / Van den Bulte / Mark Schaller / Ronnie Wang / Katherine L. Milkman / James W. Pennebaker / Andrew Stephen / Yoshi Kashima / Deborah Small / Jason Chen / Lauren McDevitt / Jason Pollack / Premal Vora / Areeb Pirani / Bill Simpson / Jonathan Haidt / John Beshears / Michael Buckley / LeBron James / Hector Castro / Ravi Dhar / Michael Durkheimer / Joseph G. Campbell / /
Position
farmer / Control Variables Word count Author fame Writing complexity Author / Assistant Professor of Operations and Information Management / Assistant Professor of Marketing / spokesperson / first author / Actress / author / Titans Paid McCain Adviser / utilitya Interesta Surprisea Word count Complexitya Author fame Author / associate editor for this article / restaurateur / count Author fame Writing complexity Author gender Author / /
Jonah Berger and Katherine L. MiLKMan* Why are certain pieces of online content (e.g., advertisements, videos, news articles) more viral than others? this article takes a psychological approach to understanding diffusion