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Viral marketing / Advertising / Viral phenomenon / Viral email / Viral video / The Viral Factory / Neologisms / Marketing / Business


Viral Marketing for the Real World Duncan J. Watts, Jonah Peretti, and Michael Frumin Summary
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Document Date: 2012-05-18 16:54:03


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File Size: 433,50 KB

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City

London / New York City / /

Company

Eyebeam / Proctor and Gamble incorporated / Burger King / Nike / Huffington Post / JWT / BuzzFeed / Collective Dynamics Group / /

Continent

America / Asia / Europe / South America / /

Country

Australia / /

Currency

USD / /

Facility

Santa Fe Institute / Columbia University / /

IndustryTerm

interested mass media / viral marketing tools / word-of-mouth networks / contagious media / mass media / media / viral product / energy / /

Organization

Columbia University / /

Person

Tom Mauser / Bill Wasik / Michael Frumin / Duncan J. Watts / Daniel Mauser / Jonah Peretti / /

Position

author / professor / designer / director / standard model of mass marketing / forward / standard model of viral marketing / viral model of marketing / lawyer / professor of sociology / the former director of R&D / /

Product

Mauser / /

PublishedMedium

the Huffington Post / /

Technology

Viral Marketing / Flash / /

URL

http /

SocialTag