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Business / Marketing / Electronic commerce / Car dealerships in North America / Retailing / AutoTrader.com / Shopping


SOURCES THAT INFLUENCE PURCHASE INTERNET IS THE MOST USED AND MOST INFLUENTIAL SHOPPING SOURCE AMONG NEW & USED VEHICLE BUYERS The Internet is the preferred information source among vehicle buyers. In fact, 71% of both
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Document Date: 2013-01-31 18:32:02


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Company

AutoTrader.com Inc. / TPI Holdings Inc. / Google / R.L. Polk & Co. / Facebook / /

IndustryTerm

Internet strategy / car prices / car shopping process / customer retention tool / social media / car shoppers / social networking sites / ONLINE For / media sources / online automotive advertising / online advertising / INTERNET IS THE MOST USED AND MOST INFLUENTIAL SHOPPING SOURCE AMONG NEW / social networking site / social networking / search engines / advertising effectiveness / /

Organization

Access / /

Position

representative / DEALER / HR DEALER / /

Technology

SEARCH ENGINE / /

SocialTag