FIGURE 5 RANDOM INFLUENCE NETWORKS / CONSUMER RESEARCH Inc. / INFLUENTIALS AND NETWORKS / Coleman / Group-Based Networks / /
Currency
ZAR / USD / / /
Facility
University of Vermont / Columbia University / /
IndustryTerm
social networking sites / influence networks / mass media / highvariance networks / influence network / media exposure / low-variance network / media sociology / real world interpersonal influence networks / technology adoption / real world influence networks / online forums / recommender systems / real social networks / random network / low-variance networks / organized media / network technologies / low-variance influence networks / media personalities / random influence networks / variance networks / Web-mediated influence / variance network / random networks / Web-logs / /
Organization
University of Vermont / McDonnell Foundation / National Science Foundation / Columbia University / New York / /
Person
Paul Lazarsfeld / Elihu Katz / John Deighton / DUNCAN J. WATTS PETER SHERIDAN DODDS / Van den Bulte / Tulin Erdem / Oprah Winfrey / Peter Sheridan Dodds / / /
Position
editor / CEO / associate editor / and reviewers / editor / associate editor / professional critic / assistant professor of mathematics and statistics / associate editor for this article / professor of sociology / newspaper columnist / /
Influentials, Networks, and Public Opinion Formation DUNCAN J. WATTS PETER SHERIDAN DODDS* A central idea in marketing and diffusion research is that influentials—a minority of individuals who influence an exceptional