heterogeneous media environment / large / typical online video / scale-free network / online diffusion / web content / linear-time algorithm / e - commerce / offline media channels / online media content / social network / social networking sites / long chain / viral products / mass media / online behavior / social networking / online diffusion events / tree construction algorithm / viral media / /
Organization
Stanford University / /
Person
Van den Bulte / Ashton Anderson / Duncan J. Watts / /
Position
professional reporter / original Bass model of product adoption / representative / /
ProvinceOrState
New York / /
SportsLeague
Stanford University / /
Technology
tree construction algorithm / linear-time algorithm / /
The structural virality of online diffusion Sharad Goel, Ashton Anderson Stanford University, Stanford, CA, 94305, U.S.A Jake Hofman, Duncan J. Watts Microsoft Research, New York, NY, 10016, U.S.A.