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Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology Alvin J. Silk; Glen L. Urban Journal of Marketing Research, Vol. 15, No. 2. (May, 1978), ppStable URL: http://links.jstor.o
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Document Date: 2007-10-21 16:18:38
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Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology Alvin J. Silk; Glen L. Urban Journal of Marketing Research, Vol. 15, No. 2. (May, 1978), ppStable URL: http://links.jstor.o