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Product management / Marketing / Technological change / Social networking services / Twitter / Social media / Technology acceptance model / Diffusion of innovations / Uses and gratifications theory / Brand / Microblogging / Unified theory of acceptance and use of technology


Predicting the Use of Twitter in Developing Countries: Integrating Innovation Attributes, Uses and Gratifications, and Trust Approaches
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Document Date: 2016-08-02 15:08:50

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File Size: 542,57 KB

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