University’s International Student Centre / University of Otago / University Registry Building / University of Otago Postgraduate Awards / Otago library / University of Otago Postgraduate Scholarships / University of Otago Bookshop Prize / /
IndustryTerm
web-based support / relations management / Scholarship applications / brand management / media and communications / food science / life-long networking / time management / product management / finance / food / /
Organization
University of Otago in Hong Kong / School of Business / Otago’s Department of Marketing / University of Otago Postgraduate / Scholarships Office / Mäori Centre / University Student Learning Centre / University’s Careers Advisory Service / University’s International Student Centre / University of Otago Bookshop Prize / University of Otago Marketing / Marketing Department / University of Otago Postgraduate Scholarships / /
Person
Philip Kotler / Beverages Right / /
Position
Rob Aitken Head of Department / HEAD OF DEPARTMENT / Assistant Brand Manager / tutor / Student Finance Advisor / Account Executive / Federation / Category Assistant in Beverages / Brand Manager / disabilities and international liaison advisors / HEAD / Account Executive / Associate Professor / Brand Manager in the Beverages division / advisors at course approval time / /
Page |2 CONTENTS INTRODUCTION WELCOME FROM THE HEAD OF DEPARTMENT WHAT IS MARKETING? CAREERS IN MARKETING