University of Chicago Press / Hong Kong University of Science / University of Texas / /
IndustryTerm
information search paradigm / healthcare industry / gross domestic product / information technology / /
MedicalCondition
particular disease / HIV / headache / flu / venereal disease / swine flu / hepatitis C / estimated illness / hypothetical disease / regular flu / LIKELIHOOD OF GETTING DISEASE / individual exhibiting several flu / estimated disease / seasonal flu / illness / tiredness / breast cancer / individual’s disease / indigestion / cancer / disease / different diseases / own infection / chronic pessimists / particular infection / fever / cut / runny nose / heart attack / diseases / osteoporosis / cough / participants overestimating disease / Four Regular flu / /
MedicalTreatment
blood transfusion / blood transfusions / /
NaturalFeature
Clear Water Bay / /
Organization
Hong Kong University of Science and Technology / National Osteoporosis Foundation / University of Texas at San Antonio / University of Chicago Press / The University of Chicago / /
Person
Ann McGill / Chris Chan / Jaideep Sengupta / Lauren Block / YAN JAIDEEP SENGUPTA / Chris Smith / /
Position
editor / assistant professor of marketing / professor of classics / first author / General / second author / candidate in marketing / Author / associate editor for this article / Chair / Professor of Marketing / truck driver / /
Journal of Consumer Research, Inc. The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity Author(s): Dengfeng Yan and Jaideep Sengupta Reviewed