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81	Multiscreen Essentials® Today’s consumer can watch their favorite video content whenever, wherever and however they choose. Only Rentrak can measure this viewing across every screen to provide a deeper understanding o Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-03-02 19:16:28 Television Video on demand Nielsen ratings Terminology Rentrak Video
82	Digital Download Essentials® As consumers of every age embrace new media and explore alternative ways to access entertainment and media content, Internet usage continues to increase across various demographics, with onl Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-03-02 19:16:28 Video Electronic Sell-Through Television Video on demand Terminology IVOD Royalties Digital download Internet access Internet broadcasting Internet television UltraViolet
83	Digital Download Essentials Industry™ By providing precise viewing information from across the competitive landscape, only Rentrak gives clients the ability to accurately gauge how their purchased and rented digital co Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:21 Digital media Mass media Electronic commerce Interactive television Data transmission Electronic Sell-Through IVOD Vudu Inc. Rentrak Video Internet television Video on demand
84	Case Study #1 “Series X” – A Dark, Adult-‐Oriented, Cable Original Drama Obstacle: Op$mize promo placement for an upcoming Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:20 Latitude of the Gulf Stream and the Gulf Stream north wall index Index numbers Global Innovation Index Research
85	Retail Essentials ® Rentrak’s Retail Essentials is the home entertainment industry’s leading service Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:21 Consumer electronics DVD Information science High-definition television Electronic engineering Blu-ray Disc Rentrak Online shopping Retail Electronics Audio storage Computer storage media
86	WIN BIG How Rentrak’s Advanced Targeting helped Obama For America shift the Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:20 Rentrak Business Marketing Television advertisement Media planning Audience measurement Advertising Barack Obama Communication
87	Mobile StationView Essentials™ As consumers use mobile devices to watch more and more video content, the need to understand exactly who is viewing in addition to what and for how long they are viewing will be critical Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:21 Broadcast engineering Digital television IPhone Mobile television Television Advertising Audience measurement Mociology Television technology Technology Electronic engineering
88	Mobile TV Essentials ™ No longer dependent on traditional television, today’s consumers can watch live local and national programming on-the-go with access to broadcast television their mobile device. As operators, c Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:21 Broadcast engineering Digital television IPhone Mobile television Broadcasting Rentrak .mobi Mobile content Advertising Television technology Technology Electronic engineering
89	PDF Document Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:21 Internet television Television Terminology Streaming Video Video on demand Internet broadcasting
90	Case Study #1 “Network X” – Entertainment-‐focused network seeking greater distribu:on Obstacle: Demonstrate the value of “Network Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:20 Freeware Nielsen ratings Marketing Terminology Internet television Software AVG Antivirus software

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