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Rashmi
Results: 83

#	Item
31	Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and AffectInconsistent Product Information RASHMI ADAVAL* An affect-confirmation process is proposed to explain the conditions in which infor Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-11-29 00:40:44 Cognitive science Affect Leadership Mood Choice Emotion Affect infusion model Mind Feeling Philosophy of mind
32	Automatic Construction and Use of Contextual Information for Product and Price Evaluations RASHMI ADAVAL KENT B. MONROE* The context in which a product is seen influences the internal standard that consumers use to judge Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-11-29 00:40:46 Assimilation effect Social psychology Target price Difference due to Memory Advertising Marketing Business Pricing
33	Automatic Construction and Use of Contextual Information for Product and Price Evaluations RASHMI ADAVAL KENT B. MONROE* The context in which a product is seen influences the internal standard that consumers use to judge Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-11-29 00:40:46 Assimilation effect Social psychology Target price Difference due to Memory Advertising Marketing Business Pricing
34	How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands RASHMI ADAVAL* Participants experiencing positive or negative affect judged products described by brand and attri Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-11-29 00:40:56 Product management Mind Feeling Brand extension Brand Social psychology Choice Affect Mediation Marketing Identification Brand management
35	How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands RASHMI ADAVAL* Participants experiencing positive or negative affect judged products described by brand and attri Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-11-29 00:40:56 Product management Mind Feeling Brand extension Brand Social psychology Choice Affect Mediation Marketing Identification Brand management
36	Rashmi adaval and RobeRt s. WyeR JR.* exposing consumers to extreme prices can influence the price they are willing to pay for both related and unrelated products. drawing on previous theories of anchoring and adjustment Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-11-29 00:38:25 Competition Order Anchor Online shopping Pricing Marketing Business
37	Vaccines: Scares and Successes Prof Robert Booy, NCIRS, SEIB, University of Sydney Thanks to clinical research team at NCIRS: PA Danni, Leon, Nick, Harunor, Kevin, Gulam, Jean, Alexa, Osamah, Rashmi and the superb resea Add to Reading List Source URL: sydney.edu.au Language: English - Date: 2012-09-24 02:51:55 Health Influenza vaccine Influenza Australian Vaccination Network Flu pandemic vaccine Vaccines Medicine Vaccination
38	Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and AffectInconsistent Product Information RASHMI ADAVAL* An affect-confirmation process is proposed to explain the conditions in which infor Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-11-29 00:40:44 Cognitive science Affect Leadership Mood Choice Emotion Affect infusion model Mind Feeling Philosophy of mind
39	CHAPTER 10 The Role of Language and Images in the Creation and Use of Advertising Myths Rashmi Adaval Hong Kong University of Science and Technology Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-11-29 02:29:08 Semiotics Anthropology of religion Cultural anthropology Sociology Mythology Traditions Creation myth Advertising Belief Culture Knowledge Science
40	Microsoft Word - Rashmi-resume_12Jan2015.doc Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2015-01-13 00:33:27 Chinese University of Hong Kong Robert S. Wyer HKUST Business School Hong Kong University of Science and Technology Consumer behaviour Journal of Consumer Research University of Illinois at Urbana–Champaign Brian Wansink Hong Kong Champaign County Illinois Illinois

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