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Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena Glen L. Urban; John S. Hulland; Bruce D. Weinberg Journal of Marketing, Vol. 57, No. 2. (Apr., 1993)
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Document Date: 2007-10-21 15:35:04
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Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena Glen L. Urban; John S. Hulland; Bruce D. Weinberg Journal of Marketing, Vol. 57, No. 2. (Apr., 1993)