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Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models
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Document Date: 2014-05-21 00:34:14

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File Size: 430,74 KB

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City

Lancaster / Rome / Williamsport / /

Company

ANALYZING DURATION TIMES / Duration / Marketing Research Selecting / Information Resources Inc. / Cox / Salesforce / Marketing Decision Contexts Duration Times / Keebler / /

Currency

USD / /

Event

Product Issues / Reorganization / Product Recall / /

Facility

The Institute of Management Sciences/Operations Research Society / SCHMITTLEIN University of Chicago University of Pennsylvania Some / /

IndustryTerm

media viewing behavior / agency/client account management / advertising exposures / e-x / advertising recall / biometric applications / /

NaturalFeature

Distribution Channels Channel / /

Organization

University of Pennsylvania / University of Chicago University / Management Sciences/Operations Research Society / /

Person

Ti / Sunshine Krispy / /

Position

investigator / representative marketing application / researcher / analyst / /

Product

Timing of advertising exposures Duration / Lancaster / /

ProvinceOrState

Pennsylvania / Georgia / /

Technology

t - 1 / /

SocialTag