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Communication design / Graphic design / Competition / Advertising / Price discrimination / Monopoly / Brand / Economic equilibrium / Geo / Business / Marketing / Pricing


Document Date: 2009-10-06 00:51:34

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Company

Coors Light / Miller Lite / Pepsi / /

Country

United States / /

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Facility

University of California / /

IndustryTerm

advertising targeting technology / advertising pulsing / advertising messages / information about its products / uniform advertising ability / advertising leads / advertising spending ex ante / role advertising / media vehicles / advertising subgame / potato chips / advertising costs / higher advertising frequencies / promotional advertising strategies / direct advertising / advertising levels / database technologies / advertising frequency / reminder advertising / advertising decreases / aggressive advertising / media behavior / large visible advertising campaigns / advertising technology / advertising effort / nd advertising / high advertising levels / increased advertising frequency / media options / media habits / target advertising / mixed advertising strategies / advertising level drops / retail channels / less wasted advertising / brand advertising / media budgets / media precision / advertising media / reduced advertising / media strategy / media weights / Equilibrium advertising / mixed advertising strategy / uniform advertising / advertising plan / advertising targeting / lower advertising / satellite shopping channels / point-of-sale technologies / targeted media vehicles / advertising response functions / advertising intensity / information technology / precise media vehicles / advertising spending / informative advertising / media / rm advertising / advertising strategy / media purchasing / retail markets / advertising strategies / advertising plans / advertising falls / targeted advertising / heavier advertising weights / wasted advertising / uniform advertising case / online markets / mean targeting advertising effort / /

Organization

Advertising Ganesh Iyer Haas School of Business / INSEAD / University of California / Berkeley / Positive Endowment of Consumer Information In / J. Miguel Villas-Boas Haas School of Business / /

Person

David Soberman / J. Miguel Villas-Boas / John Wanamaker / /

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Position

Economist / driver / representative / comparison shopper / /

ProvinceOrState

California / /

PublishedMedium

St. Louis Post-Dispatch / /

Technology

advertising targeting technology / information technology / point-of-sale technologies / advertising technology / potato chips / database technologies / /

SocialTag