| Document Date: 2015-03-24 21:33:03
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Company Best Buy / Costco / Cox / WalMart / Wal-Mart / Aldi / / / Facility Northwestern University / Store Choice In addition to / PRICE IMAGE Store / Price Image Building / Emory University / / IndustryTerm heuristic processing / systematic information processing / given retailer / priced products / rule-based processing / information processing / social media / information processing styles / retail pricing / price-based advertising / nonsystematic information processing strategies / extra services / retailer processing / price advertising / thorough information processing / retail / online retailers / systematic processing / less systematic processing style / price-based communications / public relations activities / deceptive advertising practices / commodity products / information processing style / deliberate processing / retail formats / / Organization Emory University / Goizueta Business School / School of Management / Northwestern University / Drivers of Price Image Building / / Person Jeffrey Larson / Esta Denton / Ryan Hamilton / Van Heerde / Ajay Kohli / Blair / Robert Blattberg / Alexander Chernev / / Position driver / designer / Assistant Professor of Marketing / Professor of Marketing / Carpenter / area editor / /
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Ryan Hamilton & Alexander Chernev Low Prices Are Just the Beginning: Price Image in Retail Management Recent managerial evidence and academic research has suggested that consumer decisions are influenced not