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Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl
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Document Date: 2009-02-16 10:20:37
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Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl