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PRSA
Results: 309

#	Item
121	Coalition for Public Relations Research Standards Metric name Knowledge Add to Reading List Source URL: www.prsa.org Language: English Scale Reliability engineering Research Systems engineering Systems science Psychometrics Market research Science
122	Coalition for Public Relations Research Standards Metric name Awareness (unaided and aided) Add to Reading List Source URL: www.prsa.org Language: English Mind Recall Marketing Cognitive science Communication design Graphic design Brand
123	Coalition for Public Relations Research Standards Metric name Engagement Add to Reading List Source URL: www.prsa.org Language: English Market research Psychometrics Educational psychology Materials science Reliability engineering Survival analysis Engagement Metrica Validity Marketing Knowledge Science
124	Coalition for Public Relations Research Standards Metric name Reach Add to Reading List Source URL: www.prsa.org Language: English Knowledge Social media measurement Metrica Science Education Reliability engineering Validity Measurement Educational psychology Social media Psychometrics
125	Barcelona Declaration of Public Relations (PR) Measurement Principles Add to Reading List Source URL: www.prsa.org Language: English Methodology Psychometrics Evaluation methods Market research Scale Level of measurement Content analysis Uncertainty Science Measurement Statistics
126	Coalition for Public Relations Research Standards Metric name Mentions Add to Reading List Source URL: www.prsa.org Language: English British English British slang Internet slang Reliability engineering Slang Reliability Dayton Wire Wheels Statistics Linguistics Educational psychology
127	Coalition for Public Relations Research Standards Metric name Impressions Add to Reading List Source URL: www.prsa.org Language: English Educational psychology Market research Reliability Metrica Nielsen Online Impression Validity Psychometrics Statistics Education
128	Coalition for Public Relations Research Standards Metric name Relationship Add to Reading List Source URL: www.prsa.org Language: English Knowledge Education Scale Brand Reliability engineering Validity Psychometrics Science Market research
129	Coalition for Public Relations Research Standards Metric name Advocacy Add to Reading List Source URL: www.prsa.org Language: English Science Scale Knowledge Reliability engineering Level of measurement Psychometrics Statistics Market research
130	Standardization in Public Relations Measurement and Evaluation David Michaelson and Don W. Stacks Add to Reading List Source URL: www.prsa.org Language: English Michaelson Evaluation Evaluation methods

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