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	Managing the Opt-Out Process Do Include the unsubscribe link at the top of the email. Caution Bury the unsubscribe link in the email’s footer where it can easily be missed – if the recipients can’t opt out quickly Add to Reading List Document Date: 2014-05-19 00:57:01 Open Document File Size: 265,54 KB Share Result on Facebook

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Managing the Opt-Out Process Do Include the unsubscribe link at the top of the email. Caution Bury the unsubscribe link in the email’s footer where it can easily be missed – if the recipients can’t opt out quickly Add to Reading List