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Marketing / Economy / Technology / Consumer behaviour / E-commerce / Online shopping / Targeted advertising / Privacy / Digital marketing / Internet privacy / Social networking service / Trust


Yakov Bart, Venkatesh Shankar, Fareena Sultan, & Glen L. Urban Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
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Document Date: 2007-10-21 14:03:31


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File Size: 150,77 KB

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