Forrester Research Inc. / TV / SpotXchange / Forrester Consulting Forrester Consulting / /
Country
United States / /
Currency
USD / /
IndustryTerm
online video measurement ecosystem / Online Video Market RTB / advertising dollars / video advertising market / Online Video Via RTB Bid-based public marketplace Direct deals / online video vocabulary / unfavorable site / media mix / Online Video Future / Online Video Table / online video advertising / online video content / Online Video / Online Video Forecast / media channel / online videos / richer advertising experiences / online adults / Online Video Market / Online Video Figure / online video ad inventory / Online Video KEY RECOMMENDATIONS With spending / technology providers / broadcast networks / overall and rich media placements / social media activity / Online Video Programmatic Buying Shifts / overall online video inventory increases / cable networks / Online Video Buying Mechanisms Proliferate Programmatic / media options / Online Video Online Video Continues To Soar With Viewers And Advertisers Online video / programmatic tool / /
A Forrester Consulting Thought Leadership Paper Commissioned By SpotXchange RTB Powers The Rapid Growth Of Online Video Private Marketplaces Help Premium Publishers Test The Waters On Programmatic Buying April 2013