| Document Date: 2015-05-29 16:14:45
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Company AirBnB / Indiegogo / Dawanda / Amazon / GMV / Month / eBay / HomeAway / Measuring / Profitability Metrics Definition Relative Market Share Company / / Currency USD / / Facility Since building / / IndustryTerm sufficient buyer / active sellers / car-ride / differentiated solution / online purchases / buyers select products / food ordering site / online marketplace / food delivery marketplaces / consumer products / online lead sources / rental car providers / price-comparison tool / food delivery platforms / Online marketplaces / online course / aggregate existing seller / leverage network / mobile search / unsuccessful sellers / food / / Organization National Park Service / / Position driver / industry player / player / strong driver / / Technology laser / peer-to-peer / smartphone / /
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INSIGHT VENTURE PARTNERS PERIODIC TABLE OF MARKETPLACE METRICS Online marketplaces have proliferated due to their success in displacing inefficient legacy distribution channels within large consumer purchase categories.