| Document Date: 2008-02-09 07:44:52
Open Document File Size: 104,91 KBShare Result on Facebook
City Belfast / / Company Google / Mobile Operator / / Country United Kingdom / / / IndustryTerm advertising messages / advertising business models / targeted advertising campaigns / real-time reports / Internet domain / media vehicle / ad server / end devices / web service interfaces / advertising revenues / service provider advertising solutions / ad-funded services / advertising platform / advertising costs / Internet advertising / advertising-induced churn / communications channels / Internet players / personalised advertising / Internet domains / portal advertising / in-game advertising / drive Internet adoption / sought-after advertising real estate / Internet advertising model / wireless data services / advertising inventory / media video / advertising space / end device / interstitial advertising / interactive advertising campaign / advertising campaigns / based advertising / personalised and targeted advertising / Internet ad serving / advertising perspective / advertising solutions / device advertising / Internet ad servers / advertising delivery channels / advertising creatives / web advertising guidelines / In-message advertising / on portal advertising / campaign management software / disparate systems / profile server / advertising platforms / advertising delivery channel / selected communications channels / media advertising campaigns / internet ad serving technologies / internet adoption / advertiser portal / advertising strategies / web interfaces / targeted advertising / advertising drive mainstream / advertising campaign / advertising enablement platform / even in-message advertising / advertising ecosystem / Internet websites / / Organization Interactive Advertising Bureau / Mobile Advertising Alliance / Mobile Marketing Association / / / Position general information purposes / campaign manager / / Technology broadband / SMS / CRM / P2P / mobile device / mobile devices / cellular telephone / WAP / Business Intelligence / internet ad serving technologies / / URL www.MobileAdvertisingAlliance.com / /
SocialTag |
Implementing a Multi-Channel Mobile Advertising Platform February 2008 A Mobile Advertising Alliance White Paper Faced with declining voice revenues and having under-exploited the first SMSbased mobile marketing wave, Mo