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Using Normative Messages to Encourage Pro-Environmental Behaviors Erin Kubicek, Mark Burbach, and Zhenghong Tang University of Nebraska – Lincoln What are Social Norms? Social norms are rules that direct the behavior o
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Document Date: 2012-12-10 11:17:37
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Using Normative Messages to Encourage Pro-Environmental Behaviors Erin Kubicek, Mark Burbach, and Zhenghong Tang University of Nebraska – Lincoln What are Social Norms? Social norms are rules that direct the behavior o