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Nokia N93 case study Nokia ran a cinema campaign targeting affluent males aged[removed]for the N series N93 phone. The striking 120 second commercial staring the actor Gary Oldman ran in selected locations across all capit
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Document Date: 2007-05-22 01:31:25
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File Size: 290,80 KB
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City
Melbourne /
Sydney /
/
Company
Nokia /
/
Event
Product Issues /
Product Recall /
/
IndustryTerm
on-line survey /
spontaneous advertising awareness /
/
Person
Gary Oldman /
Adam Johnson /
/
/
Position
representative /
actor /
clear market leader /
Marketing Manager /
/
Product
level /
/
Technology
cellular telephone /
mobile phones /
/
SocialTag
Nokia
Ovi
Computing
Electronics
Nokia Nseries
Visual Radio
Smartphones
Technology
Nokia N93