Roberts / Holbrook / L. A. / Ozanne / London / Chicago / Oxford / Florence / /
Company
Open University Press / Louis Vuitton / Simmons / Pearson Education Inc. / Butterworth-Heinemann Ltd. / /
Country
Italy / / /
Event
M&A / /
Facility
University of Bedfordshire UK Guy Parrott / Management Research Institute University / Management Research Institute / University of Bedfordshire UK Annie Danbury / University of Bedfordshire / /
IndustryTerm
online behaviours / internet chameleon / luxury products / online fashion sites / brand/product / social media / online brand communities / online communities / online forum / particular products / online blogs / Online brand advocates / ONLINE BEHAVIOUR OF LUXURY BRAND ADVOCATES / on-line brand community characteristics / peer / e - commerce / online community activities / online world / online advocates / online advocacy behaviours / /
Organization
Cambridge university / Management Research Institute University / Danbury Business and Management Research Institute University / DIFFERENCES BETWEEN ACTIVE ADVOCATES AND PASSIVE LOYALISTS Poramate Kanthavanich / Business and Management Research Institute / University of Bedfordshire UK Corresponding / Bedfordshire UK Guy Parrott / Business and Management Research Institute / Bedfordshire UK Annie Danbury / Business and Management Research Institute / /
Person
Hudson / Amine / / /
Position
advocate / brand advocate / sale assistant / /
ProvinceOrState
South Dakota / New Jersey / S. K. / Illinois / M. B. / /
ONLINE BEHAVIOUR OF LUXURY BRAND ADVOCATES: DIFFERENCES BETWEEN ACTIVE ADVOCATES AND PASSIVE LOYALISTS Poramate Kanthavanich, Business and Management Research Institute, University of Bedfordshire UK Annie Danbury, Busin