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SPECIAL SESSION SUMMARY Motivational Influences in Consumer Behavior: The Role of Regulatory Focus Rongrong Zhou, Hong Kong University of Science and Technology Jaideep Sengupta, Hong Kong University of Science and Techn
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Document Date: 2010-10-13 00:38:22
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SPECIAL SESSION SUMMARY Motivational Influences in Consumer Behavior: The Role of Regulatory Focus Rongrong Zhou, Hong Kong University of Science and Technology Jaideep Sengupta, Hong Kong University of Science and Techn