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	Using Values Modes Chris Rose1 and Pat Dade2 Values Modes is a psychographic mapping system which looks at the values that underlie behaviour. Behaviour is generally a strong determinant of opinion. Therefore the driver Add to Reading List Document Date: 2007-06-08 05:18:46 Open Document File Size: 402,22 KB Share Result on Facebook

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Using Values Modes Chris Rose1 and Pat Dade2 Values Modes is a psychographic mapping system which looks at the values that underlie behaviour. Behaviour is generally a strong determinant of opinion. Therefore the driver Add to Reading List