| Document Date: 2013-12-24 09:04:36
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City Portland / Boston / San Diego / New York / Waltham / Newport / Beach / / Company ROI / BT / Aspen Technology / AAAI Press / / Currency pence / USD / / IndustryTerm telecommunications arena / campaign-type data mining problems / neural network / target marketing applications / industrial data mining / telecommunications / genetic algorithms / data mining / knowledge discovery applications / mining / data mining problems / / Organization MIT / UCSD / / Person Spiegelhalter / Ellis Horwood / / / Position representative / D.J. / / Product K - 1 / P -0 / / ProgrammingLanguage T / / ProvinceOrState Oregon / California / New York / Massachusetts / / PublishedMedium Machine Learning / / Technology neural network / GPS / data mining / cloning / Machine Learning / / URL www.epsilon.com/KDDCUP/index.htm / /
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Estimating Campaign Benefits and Modeling Lift Gregory Piatetsky-Shapiro Brij Masand Knowledge Stream Partners