PepsiCo / McCann-Erickson / Monte Carlo / Russell / Five Types of Programs / /
Country
United States / China / /
Currency
USD / / /
Facility
Georgia State University / J. Mack Robinson College of Business / Hong Kong University of Science / New York University / /
IndustryTerm
Internet access / beverage / Web Appendix / consumer beverage consumption habits / INTERNET AGE_FATHER AGE_MOTHER / consumer communication media usage / INTERNET AGE_FATHER AGE_MOTHER AGE_CHILD MOTHER / Internet AGE_FATHER Age / INTERNET AGE_FATHER AGE_MOTHER AGE_CHILD FATHER / INTERNET AGE FATHER / /
Movie
Children / /
MusicAlbum
Child / Mother / Father / /
Organization
High school / J. Mack Robinson College of Business / Grade school / New York University / Department of Marketing / National Science Foundation / Hong Kong University of Science and Technology / Georgia State University / Stern School of Business / Center for Excellence / /
Person
Child / Sunil Gupta / YI ZHAO / YING ZHAO / TÜLIN ERDEM / Mother / Joel Huber / Sha Yang / /
Position
Associate Professor of Marketing / correspondent / associate editor for this article / researcher / first author / Professor of Business Administration and Professor of Marketing / household head / overlapping region correspondent / player / /
SHA YANG, YI ZHAO, TÜLIN ERDEM, and YING ZHAO* Quantitative models in marketing typically focus on the household as the unit of analysis while ignoring the individual family members’ behavior and the behavioral intera