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Macromarketing
Results: 39

#	Item
31	Commentaries Journal of Macromarketing[removed] ª The Author(s[removed]Reprints and permission: sagepub.com/journalsPermissions.nav Add to Reading List Source URL: sdh.ba.ttu.edu Language: English - Date: 2011-08-19 12:16:45 Macromarketing Marketing
32	Developing successful theories in marketing: insights from resourceadvantage theory Shelby D. Hunt AMS Review Add to Reading List Source URL: sdh.ba.ttu.edu Language: English - Date: 2012-04-10 11:05:56 Economic theories Strategic management Marketing Competition Resource-based view Competitive advantage Macromarketing Perfect competition Economic growth Economics Management Business
33	3 The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective Shelby D. Hunt Jerry Goolsby Add to Reading List Source URL: sdh.ba.ttu.edu Language: English - Date: 2013-08-27 11:21:06 Sales Distribution Marketing Business Macromarketing
34	Journal of Business Research[removed] – 828 Does marketing success lead to market success? Shelby D. Hunt ⁎, Dennis B. Arnett 1 Texas Tech University, Rawls College of Business, Department of Marketing, Lubbock Add to Reading List Source URL: sdh.ba.ttu.edu Language: English - Date: 2007-08-23 12:52:37 Marketing Competition Competitive advantage Positioning Market analysis Relationship marketing Perfect competition Macromarketing VRIO Business Strategic management Management
35	Book Reviews Shelby D. Hunt The Influence of Philosophy, Philosophies, and Add to Reading List Source URL: sdh.ba.ttu.edu Language: English - Date: 2013-08-23 12:15:45 Philosophy of science Realism Political philosophy Reality Relativism Analytic philosophy Logical positivism Macromarketing Critical realism Philosophy Philosophical movements Science
36	DOC Document Add to Reading List Source URL: sdh.ba.ttu.edu Language: English - Date: 2013-02-27 11:06:10 Marketing ethics Stephen Vargo Marketing Macromarketing Service dominant logic
37	Consumer Well‐being in Later Life: Conceptual Foundations and Preliminary Empirical Evidence Add to Reading List Source URL: www.dijtokyo.org Language: English - Date: 2014-05-02 00:05:43 Socioeconomics Macromarketing Customer satisfaction Life satisfaction Business Consumer Marketing Consumer behaviour Economics
38	Marketing Theory http://mtq.sagepub.com Add to Reading List Source URL: www.sagepub.com Language: English - Date: 2009-12-14 10:11:48 Relationship marketing Wroe Alderson Philip Kotler Advertising Marketing Business Macromarketing
39	PDF Document Add to Reading List Source URL: business.nmsu.edu Language: English - Date: 2005-06-07 11:29:30 Marketing ethics Stanley J. Shapiro Wharton School of the University of Pennsylvania Master of Business Administration Ivy League Marketing Macromarketing Business

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