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Lessons from “Nudge” by Richard Thaler and Prof. Cass R. Sunstein Yale University Press, 2008 Basic Premise: • People are really bad at doing what they know they should do. They are bad at making the right choices,
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Document Date: 2012-06-27 12:09:45
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Lessons from “Nudge” by Richard Thaler and Prof. Cass R. Sunstein Yale University Press, 2008 Basic Premise: • People are really bad at doing what they know they should do. They are bad at making the right choices,