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Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment∗ Thomas Blake† Chris Nosko‡ Steven Tadelis§ August 12, 2014
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Document Date: 2014-08-12 12:40:59

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City

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Company

Safeway / the New York Times / Amazon / AT&T / eBay Inc. / Ford / eBay Research Labs / Yahoo! / Microsoft / Google Inc. / ITWeb / /

Country

Germany / United States / /

Currency

USD / /

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Event

M&A / /

Facility

University of Chicago / /

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MarketIndex

set 90 / /

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Person

Florian Zettelmeyer / Paul (b) Macys / Les Paul / Steven Tadelis§ August / Justin Rao / Thomas Blake / Susan Athey / Chris Nosko‡ Steven Tadelis / David Reiley / Randall Lewis / Jon Tullett / /

Position

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php / /

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Montana / California / /

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the New York Times / /

Technology

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URL

www.ebay.com).6 / http /

SocialTag