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Rik Pieters & Michel Wedel Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects The threé key ad elements (brand, pictorial, and text) each have unique superiority effects on attentio
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Document Date: 2014-09-03 06:23:43
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File Size: 1,92 MB
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Rik Pieters & Michel Wedel Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects The threé key ad elements (brand, pictorial, and text) each have unique superiority effects on attentio